The Innovative role of Don Ressler and Adam Goldenberg in the success of Fabletics

Don Ressler and Adam Goldenberg are two innovators that have facilitated the success of several brands mainly in technology, consumer demand and fashion. Adam Goldenberg started business at the age of 15, his first venture was an advertising site particularly for companies that deals with gaming. Later in 1999, Adam sold this site to Intermix Media, his active role in the company forced him to drop out of high school and serve as its VP and COO.

 

Similarly, Don Ressler sold a company to Intermix Media what led to the union of the two. Don’s site mainly focused in fitness and managed to help several companies with their capital campaigns. In view of this, helpin g apparel companies inspires Don to creatively venture into fashion. Consequently, Adam and Don later made good friends and collectively ventured into beauty and fashion among other online businesses.

 

Trends and pains are two crucial factors from which the dual drew consistent inspiration in the bid to gain success. Don and Adam mutually realized that consumers were often annoyed by the difficulty of finding relevant products and services from the market diversity. Most consumers however faced immense difficulty in making correct choices on products, as a result this led to time wastage. Adam and his peer decided to develop an online fashion service site to mitigate most of these challenges.

 

For the record, impressive promotional offers at JustFab and TechStyle is among the successes attained by both Adam and Don. Fabletics is equally one of their branding that received with success in the global market. Their personalized styles attracted many potential customers to their offers in various promotions. This eventually led to sponsored ads featuring phenomenal athletics legging deals for athletic clothing that are hard to find in a range of sizes.

 

Fabletics brand is modern and enticing to a variety of customer covering a range of body sizes. The brand received enormous success because of high quality of fabrics in bras, leggings, and shirts. Frequent promotional offers and special discounts were purposely for helping customers to individually associate themselves with Fabletics.

 

Adam and Don applied various strategies from their earlier business involvements to meet the success of Fabletics brand. Retail system, personal styling tools, customer management, membership system and fulfilment system are among the technologies used to track performance of Fabletics.

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