Since the dawn of the ages, people have been searching for the best lip balm. The only flavors really around were original, cherry or mint. Seven years ago everything changed. Sanjiv Mehra and Jonathan Teller made a new lip balm, Evolution of Smooth, known as EOS. Read more here on frenchtribune.com. They recently outdid the famous, Chapstick. Kline research reported that they sell over 1 million units a week and they expect it to rise. By 2020, the sale rate is predicted to rise to 2 billion units a week! This is all in thanks to their variety of flavors including strawberry, honeydew and grapefuit, as well as their design and recipe. They use all organic ingredients for the balm and created an egg to apply it with. This way their users never have to use their fingers. This technique makes the product more hygienic when applying. The shape, colors, and design also make applying the EOS balm fun and the colors are fashionable to carry around according to celebrities like Kim Kardashian, Miley Cyrus and Christina Aguilera. Not only did the founders and managing partners Sanjiv Mehra and Jonathan Teller strive to create a fun new product, they also strive to get their buyers to understand what their business stands for and their motto does just that, “The Lip Balm That Makes You Smile”. Mr.Teller reported that they used some lip balm designers laziness as an advantage by researching the buyers market for lip balm, read more on stylecraze.com. Teller and Mehra found that the vast majority of consumers for this product were women. With this information they took into consideration the colors of the egg, the smell and the taste of the product and even the sound made when closing the lid. They are now 2nd in the nation and truly do make their consumers smile!
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