EOS Lip Balm came into my life about six years ago, and it has seen me through college, first jobs, lost loves and a lot of laughs. I started using EOS early in my college years when my sorority sisters began carrying the cool little orbs. They were bright and pretty, and my sisters told me the flavors tasted great on your lips. They were right! Recently I was at a sister’s wedding and was introduced to the new vegan flavors that are part of EOS Lip Balm’s Crystal line. The brand is offering two vegan flavors, Hibiscus Peach and Vanilla Orchid. I liked both, especially the peach flavor.
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I’m not at all surprised EOS Lip Balm came out with the two wax free vegan lip balms. The company has been disrupting the market since it first debuted at Walgreens in 2007. The lip balms were so different from anything else on the market and customers wanted them. For nearly a century lip balms had not changed. Industry leaders relied on three dull and medicinal flavors and packaged them in plain white tubes. They were necessary, but not stylish or cool. EOS changed that completely says imabeautygeek.com. The company developed unique flavor combinations and used brightly colored orb shaped packaging that is adored by millennials. One of the best things about the shape is it is easier to keep up with than the old types of lip balm, read review here. EOS stands for evolution of smooth, and the brand brings smoothness to your lips with its lip balms. In the seven years since it exploded onto the marketplace, EOS has become an oral care industry leader, surpassing two longtime giants in that sector, Blistex and Chapstick. With the introduction of the two new vegan flavors, EOS Lip Balm seems poised to continue its upward trend.
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Alexandre Gama is one of the most successful creative directors/entrepreneur of communication of his time. Gama specializes in artistry,and communication. He started his career as a copywriter in the field of advertisement. He has worked for agencies like Oglivy and Mather. Gama attended college and received a bachelors degree in communication and advertising. Then Gama went on to internships/working with creative agencies like BBDO, Young and Rubicam, and DM9. After working with those three agencies, Gama went on his own path and decided to work with Neogama (which is a Brazillian advertising agency) in 1999.
Neogama was one of the most successful advertising agencies; not to mention, the only advertising agency to win the Cannes Festival awards in the same year the agency was established. From 2002-2016, Neogama joined a British advertising agency(BBH);but eventually their affiliation with each other ended in 2016, Neogama agency invested all of their attention into advertising in Brazil again. Neogama is definitely Alexandre Gama’s most successful business venture, he is also successful in other things too, like being the only Brazilian that is apart of a committee that specializes in global advertising agencies, and is heavily involved in the Brazilian art scene.